SiO, maker of face and neck lift kits that contain silicone patches, has recruited Audrey Leibovich as the company’s new Chief Executive Officer.

“We couldn’t be more delighted to welcome Audrey as an essential addition to our leadership team.  She will leverage her extensive understanding of digital sales, retention and remarketing to extend our steep growth trajectory,” says Gigi Howard, the company’s founder.

Leibovich has a proven track record in digital coming from Hudson’s Bay Company, where she was VP of Digital Marketing.  Prior to that, Leibovich was the head of CRM and Customer Loyalty at ShopBop.  She is a graduate of Harvard Business School with a degree in economics from Yale University.

Recently SiO Beauty launched four new SKUs in the 3Q of 2017 – the SiO Facelift, the SiO Brow Lift, the SiO Necklift and the SiO Eye and Smile lift – all utilizing the company’s medical grade silicone to reverse and prevent wrinkle formation.